Mark — Director of Sales & Marketing

Bring focus, drive, and energy to critical business initiatives for clients and in-house development. Provide professional coaching and guidance that fosters employee growth in increasing sales. Perform territory analysis and methodologies that enhanced sales pipeline and increased sales. Grew sales activity 50% with targeted prospects accounts by adjusting performance metrics, territories, sales representatives, and implementing Key Performance Indicators (KPIs).

1999-2011 DIRECTOR OF SALES AND MARKETING Dur-A-Flex, Inc., East Hartford, CT Leading CT manufacturing firm for commercial and residential flooring with about $33M in revenues. Led revenue growth from $11M-$33M through effective marketing communications. Oversaw team of 15 direct reports in conjunction with 16 sales reps and 600 contractors. Developed and revised business plans and sales strategies that increased brand strength. Created promotional materials and proposals that coincided with the company mission. Accomplishments - Expanded sales team and contractors to better cover territories. Recruited, screened, and hired the best. - Aligned marketing and sales departments that created a collaborative work environment and improved results and accountability. - Provided market segmentation, demographic and psychographic research. - Introduced territory analysis and methodologies that enhanced lead generation and increased sales. - Managed website design & content development, technical catalog, customer contact forms & surveys. - Implemented Salesforce.com CRM system that improved sales activity, tracking, billing, and marketing. - Established an annual marketing budget for advertising in print, online, sponsorships, events & charities. - Ensured adequate staffing, professional training & development, and hiring & firing

1997-1998 TERRITORY SALES MANAGER, Brown & Williamson, Bristol, CT Developed Account Rating, Territory Coverage and Rotation, Call Frequencies, Account Management Methodologies, and Territory Planning

MANAGER OF SALES AND MARKETING, Cox Communications, Primestar - Manchester, CT 1993-1997 National Sales Award Recipient - Top sales producer through channel partners and distributors

2012 - 2019 DIRECTOR OF SALES & MARKETING - Internal BUSINESS GROWTH CONSULTANT, GROWTH AND INNOVATION CLIENT SERVICES - External CONNSTEP - CT Manufacturing Extension Partnership (MEP) Center, a CBIA Affiliate, Hartford, CT Governed all sales and marketing operations with 8 direct reports that supported more than 4,000 manufacturers. Provided assistance to manufacturers for top-line growth, revenue stream diagnosis, and streamlined product development. Also offer strategic planning, and sales and marketing processes that include CRM System training. Accomplishments - Increased revenues 24% in 1 year. Restructured the internal sales and marketing departments. Developed new strategic sales and marketing plans that also included a new quarterly comp plan. - Strengthened Sales Staffs' performance, through stellar leadership, training, and coaching. - Gained credibility as a hands-on, highly attentive leader, through active listening and participation serving as the intermediary between the sales rep., clients, operations, and senior management. - Grew sales activity 50% with targeted prospects up to 7 figure accounts by adjusting performance metrics, territories, sales representatives, and implementing Key Performance Indicators (KPIs). - Improved Continuity Plan. Developed processes and procedures that ensured the continuity and effectiveness of both internal and external sales operations. - Installed Salesforce CRM for competitive advantage. Worked with implementation manager on schedule and activity creation, staff training, and rollout. MARK